Ad Wizard 1: Hmm, we need a tagline that says we're number one
Ad Wizard 2: That's a coincidence, because ichiban means "number one" in Japanese.
Ad Wizard 1: Seriously?
Ad Wizard 2: Yeah, it says right here in this Japanese to English dictionary.
Ad Wizard 1: Lemme see that. This is perfect! A tagline that's also a definition.
Ad Wizard 2: You don't think it's too obvious?
Ad Wizard 1: Trust me dude, I wrote the "beef, it's what's for dinner" campaign.